Position your product so you’re chosen first (and every time)
This Is Copy is a positioning consultancy for B2B healthcare and tech companies that need a clear, compelling story their whole team can use across emails and landing pages.
If your team doesn’t understand how your product is different, imagine how your customers feel.
No more generic positioning
“increasing market crowdedness” is cited as a top challenge in B2B startups. Dialing in your positioning helps you stand out.
Turn positioning into “aha” messaging
Turn your differentiation into clear, outcome‑driven stories that make buyers say “this is exactly what we’ve been looking for”
Get clarity to win the room
Clarity is how you get to a yes from decision makers no matter the complexity of healthcare and tech.
“I was lucky, because he absolutely overdelivered on what I was expecting when I reached out for help. He asked us all the questions that led us to solid positioning and messaging.”
Karias Health
“Ben has a natural talent for storytelling and an incredible ability to take our ideas, sometimes half-formed or overly technical and turn them into compelling, clear narratives that resonate with both our prospects and clients.”
PromptlyCheckin
The value of your B2B product should be obvious to your market (and your team)
You have an amazing product. Translating that product’s uniqueness into clear positioning and messaging assets is how we help your team grow.
Worked with these amazing B2B healthcare and tech brands.
Services
Positioning Accelerator
3-week sprint that gets your team aligned on direction. Deliverables include a positioning deck, a landing page, and an email sequence.
Priced between $18k and $40k
Messaging Sprints
Give your messaging the differentiation that drives your best-fit customers to that “aha” moment. Sprints include homepage, landing pages, or emails.
Pricing starts at $10k
